# What is BSS B2B Lock?

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**BSS B2B Lock** is a Shopify app that lets you control *who can see what* on your store – prices, products, collections, pages, or even the entire storefront. Instead of having a separate wholesale site, you can run **B2B, B2C, and private content from a single Shopify store** and decide which audiences get access to which content.

At its core, B2B Lock lets you:

* **Hide prices and “Add to cart”** until the visitor logs in, enters a passcode, or meets your conditions.&#x20;
* **Hide or lock products, variants, and collections** so only the right customer groups can see them.&#x20;
* **Protect pages, blogs, and URLs** behind login, passcodes, secret links, age gates, or regional rules.&#x20;
* **Limit checkout access** on Shopify Plus with validation rules by customer, product, tag, IP, or location.&#x20;
* **Keep sensitive prices off Google** for wholesale-only or contract pricing.

All of this is managed through a **single Rule Builder**. In each rule you decide:

1. *What to lock* (content targets like prices, products, collections, pages, or whole store), and
2. *Who can access it* (conditions like login status, tags, markets, IP, passcodes, secret links, etc.).

B2B Lock is part of the **BSS Commerce B2B suite**, and integrates with other apps like **BSS B2B Solution** and **BSS B2B Quote**, so you can combine registration, pricing, and locking into a complete B2B experience.