> For the complete documentation index, see [llms.txt](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/b2b-pricing/custom-pricing/display-custom-pricing-how-prices-appear-to-customers.md).

# 🎨 Display Custom Pricing – How Prices Appear to Customers

## 1. On the Product & Cart Pages

When you set up custom pricing, the app lets you decide **which pricing elements to show** to logged-in B2B customers. Under **Custom Pricing → Settings**, you can toggle between three display modes.

<figure><img src="/files/qDpBzBixQsDSMaIJVeh8" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="356.60546875">Mode</th><th width="391.59765625">What the customer sees</th></tr></thead><tbody><tr><td><strong>Show only custom price</strong></td><td>Only the wholesale price is shown; original and compare-at prices are hidden</td></tr><tr><td><strong>Show custom price + compare-at price</strong></td><td>Wholesale price shown alongside the struck-through compare-at price</td></tr><tr><td><strong>Show custom price + original price</strong></td><td>Both the wholesale price and the original product price shown side by side</td></tr></tbody></table>

{% hint style="info" %}
**Note:** If no compare-at price exists, "Show custom price + compare-at price" falls back to showing both the custom and original price.
{% endhint %}

You can also customize text color and styling to match your storefront design. After saving settings, visit your storefront to see exactly how your pricing rules look in action.

<figure><img src="/files/AiNl1dQYhCoNE2wnP3Ot" alt=""><figcaption></figcaption></figure>

### Important Pricing Constraint

Custom pricing **only displays** when the custom price is lower than the original price and compare-at price. If your configured custom price is higher than the original product price, the app will not show the custom price on the storefront.

{% hint style="info" %}
If you want more customization, feel free to reach us at  [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740)**.**
{% endhint %}

## 2. On the Checkout Page

In the app’s **Advanced Settings**, you can choose how the pricing is shown during checkout:

* **Display discounted price as MSRP (Manufacturer’s Suggested Retail Price)** — The cart will show the original price with the discount mentally “applied” behind the scenes
* Or **show the discounted price separately** — making it clear that the custom price is the active charge

This gives you flexibility in how transparent or subtle the discount display is during the final purchase stage.

<figure><img src="/files/KSEhOLnZkzAAJ36cofEW" alt=""><figcaption></figcaption></figure>

* If you turn on the setting, the order will record the MSRP as the original price.
* If you turn it off, the discounted price will be shown separately.

<figure><img src="/files/9d07AlHwkvPJzEVtnksn" alt="" width="563"><figcaption></figcaption></figure>

## 3. When Using Custom Pricing + Volume Pricing Together

If a product has both **Volume Pricing** and **Custom Pricing** rules applied:

* Custom Pricing is always applied first.
* After the Custom Pricing adjustment, the **Volume Pricing rule will be applied on top of that price** if its conditions are met.
* Display behavior still follows your selected mode (Show Only CP, CP + Compare, CP + Original).

<figure><img src="/files/57yibxJECCSIF9J2RqYg" alt=""><figcaption></figcaption></figure>

**Example scenarios**:

* If the original price is **$100**, compare-at (sale) price is **$130**, CP price is **$20**, and a QB rule makes it **$12**, here’s what displays:

  | Display Mode             | What the Customer Sees |
  | ------------------------ | ---------------------- |
  | Show only CP price       | ~~$20~~ → **$12**      |
  | Show CP + Compare price  | ~~$130~~ $12           |
  | Show CP + Original price | ~~$100~~ $12           |

> If a product doesn’t have a “Compare at price” value, the system falls back to using the original price for comparisons.

{% hint style="info" %}
If you need further assistance, please feel free to reach us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740).
{% endhint %}


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