# 🗂️ Price List per Customer

While Custom Pricing applies a rule across groups using a discount percentage or fixed reduction, Price List lets you define a specific dollar amount for each product, per customer — the ultimate fine-grained pricing tool.

Think of Custom Pricing as a broad brush and Price List as the detail work.

***

## What It Does

* Set exact prices per product and variant for individual customers
* Combine with Custom Pricing and Volume Pricing rules
* Target high-value accounts, long-term partners, or customers with negotiated contracts

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## How Price List Interacts with Other Rules

Price List per Customer is the **first** rule applied in the pricing calculation chain:

| Order | Module                      | Role                                                                     |
| ----- | --------------------------- | ------------------------------------------------------------------------ |
| 1st   | **Price List per Customer** | Sets the base price if a Price List rule matches this customer + product |
| 2nd   | Custom Pricing              | Used only if no Price List rule applies                                  |
| 3rd   | Volume Pricing              | Applied on top of the Price List result                                  |

This means Volume Pricing tiers are calculated against the Price List price — a customer on a $45 price list who qualifies for a 10% volume tier pays the 10% off $45, not off the original retail price.

Think of CP as broad brush strokes — PL lets you fine-tune every detail.

## Key Strengths & Use Cases

* **Per-product pricing** — Instead of applying a uniform discount, you can set custom rates on a granular level (SKU by SKU) for each wholesale client.
* **Flexible for special clients** — Great for high-value customers, long-term partners, or accounts that require bespoke pricing structures.
* **Blends with other pricing rules** — PL works alongside CP and Volume Pricing rules. 

***

## How It Works (at a High Level)

1. **Enable Price List per Customer** — Turn on the module via the B2B Pricing section in your app dashboard.
2. **Create Price Lists for Customers** — Assign products (or variants) and define their custom pricing per client.
3. **Apply & Display** — Once configured, customers see these tailored prices when they log in and browse your store.
4. **Override Logic** — If multiple pricing rules apply (e.g. CP, VP, PL), the system applies them sequentially in this order: **Price List per Customer** (The highest priority) → **Custom Pricing** (Applied only if Price List per Customer is not eligible or absent) → **Volume Pricing** (Calculated on resulting price)

{% content-ref url="/pages/rdCaZBy65G4x6MSmuaBJ" %}
[🏷️ Set Customized Pricing per Product per Customer](/b2b-wholesale-solution/b2b-pricing/price-list-per-customer/set-customized-pricing-per-product-per-customer.md)
{% endcontent-ref %}

{% content-ref url="/pages/Koc2EWo0uJlb9hB2n3ek" %}
[⚙️ Settings for Volume Pricing](/b2b-wholesale-solution/b2b-pricing/volume-pricing/settings-for-volume-pricing.md)
{% endcontent-ref %}

{% content-ref url="/pages/S90IWdrEStz5BPvnqOLH" %}
[🔄 Import & Export Volume Pricing Rules](/b2b-wholesale-solution/b2b-pricing/volume-pricing/import-and-export-volume-pricing-rules.md)
{% endcontent-ref %}


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