# 🗂️ Price List per Customer

While **Custom Pricing (CP)** allows you to assign a general discount across a set of products, **Price List per Customer (PL)** takes things further. With this feature, you can define **individual prices for each product per customer**, giving you full control over your wholesale relationships.

Think of CP as broad brush strokes — PL lets you fine-tune every detail.

#### ✨ Key Strengths & Use Cases

* **Per-product pricing** — Instead of applying a uniform discount, you can set custom rates on a granular level (SKU by SKU) for each wholesale client.
* **Flexible for special clients** — Great for high-value customers, long-term partners, or accounts that require bespoke pricing structures.
* **Blends with other pricing rules** — PL works alongside CP and Volume Pricing rules. 

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#### 🛠️ How It Works (at a High Level)

1. **Enable Price List per Customer** — Turn on the module via the B2B Pricing section in your app dashboard.
2. **Create Price Lists for Customers** — Assign products (or variants) and define their custom pricing per client.
3. **Apply & Display** — Once configured, customers see these tailored prices when they log in and browse your store.
4. **Override Logic** — If multiple pricing rules apply (e.g. CP, VP, PL), the system applies them sequentially in this order: **Price List per Customer** (The highest priority) → **Custom Pricing** (Applied only if Price List per Customer is not eligible or absent) → **Volume Pricing** (Calculated on resulting price)