🗂️Price List per Customer
Price List per Customer gives you SKU-level pricing control for individual customers.
While Custom Pricing applies a rule across groups using a discount percentage or fixed reduction, Price List lets you define a specific dollar amount for each product, per customer — the ultimate fine-grained pricing tool.
Think of Custom Pricing as a broad brush and Price List as the detail work.
What It Does
Set exact prices per product and variant for individual customers
Combine with Custom Pricing and Volume Pricing rules
Target high-value accounts, long-term partners, or customers with negotiated contracts
How Price List Interacts with Other Rules
Price List per Customer is the first rule applied in the pricing calculation chain:
1st
Price List per Customer
Sets the base price if a Price List rule matches this customer + product
2nd
Custom Pricing
Used only if no Price List rule applies
3rd
Volume Pricing
Applied on top of the Price List result
This means Volume Pricing tiers are calculated against the Price List price — a customer on a $45 price list who qualifies for a 10% volume tier pays the 10% off $45, not off the original retail price.
Think of CP as broad brush strokes — PL lets you fine-tune every detail.
Key Strengths & Use Cases
Per-product pricing — Instead of applying a uniform discount, you can set custom rates on a granular level (SKU by SKU) for each wholesale client.
Flexible for special clients — Great for high-value customers, long-term partners, or accounts that require bespoke pricing structures.
Blends with other pricing rules — PL works alongside CP and Volume Pricing rules.
How It Works (at a High Level)
Enable Price List per Customer — Turn on the module via the B2B Pricing section in your app dashboard.
Create Price Lists for Customers — Assign products (or variants) and define their custom pricing per client.
Apply & Display — Once configured, customers see these tailored prices when they log in and browse your store.
Override Logic — If multiple pricing rules apply (e.g. CP, VP, PL), the system applies them sequentially in this order: Price List per Customer (The highest priority) → Custom Pricing (Applied only if Price List per Customer is not eligible or absent) → Volume Pricing (Calculated on resulting price)
Last updated