# 🎨 Display Custom Pricing for Price Lists

After you’ve configured your **Price List per Customer** rules, the next step is to control how those custom prices are shown to your customers throughout your storefront — from product pages to carts and checkout. You can choose which pricing elements to reveal, so your store stays both transparent and consistent with your branding.

### 1. On Product & Cart Pages

Under **Price List settings**, you’ll find display options that let you tailor how custom prices appear. Choose one of the following modes:

* **Show only custom price** — hides the original or compare at price and displays only the price defined in the customer’s price list.
* **Show custom price + compare at price** — displays the custom price, with the original compare at price struck through for contrast.
* **Show custom price + original price** — shows both the custom price and the original price side by side (when no compare at price is set, the original price is used).

You can also adjust styling — fonts, colors, and formatting — to make sure the custom pricing fits smoothly with your store design.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FfTCIF6zkyRyOblxlRmPB%2Fimage.png?alt=media&#x26;token=16f1d6a2-bcb3-4d94-bd74-aeb5ee913a8f" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
If you want more customization, feel free to reach us at **<support-sbc@bsscommerce.com>** or via Live Chat.
{% endhint %}

### 2. At Checkout & Cart Summary

In advanced or checkout settings, you may choose how pricing is reflected in the final steps:

* Show the **discounted (custom list) price** as the main charge
* Or, present the **original price** with the discount implied (i.e. showing the custom price in a subtler way)

This flexibility lets you decide how obvious or subtle the custom pricing is during checkout — balancing transparency and marketing.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2F72reqZyzLoNKLGT6BaRV%2Fimage.png?alt=media&#x26;token=9cd55042-19b1-4bbc-bfa9-cd7d30519db6" alt=""><figcaption></figcaption></figure>

* If you turn on the setting, the order will record the MSRP as the original price.
* If you turn it off, the discounted price will be shown separately.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2F4auCz2mxvKFfOvAD1p2L%2Fimage.png?alt=media&#x26;token=809ca2bc-9fe3-4846-af81-5d2ab31dbc52" alt="" width="563"><figcaption></figcaption></figure>

### 3. When Multiple Pricing Rules Apply

If a product is affected by both a **price list rule** and other pricing modules (like custom pricing or quantity/amount breaks):

* The system applies them sequentially in this order: **Price List per Customer** (The highest priority) → **Custom Pricing** (Applied only if Price List per Customer is not eligible or absent) → **Volume Pricing** (Calculated on resulting price)
* Depending on your display mode, the custom list price may replace or override the original retail or discount price.

{% hint style="info" %}
If you need further assistance, please feel free to reach us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740).
{% endhint %}