> For the complete documentation index, see [llms.txt](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/lock-core-concepts/goal-based-guides-i-want-to.../feature-reference/hide-prices.md).
# Hide Prices
When you choose Price and add to cart as your target in Step 1, extra options appear for which products to restrict, what to hide, and search visibility.\\
When you choose **Price and add to cart** in **What do you want to lock?** in Step 1, extra options appear.\
This is where you control **which products** lose their price, **what** is hidden, and whether you also hide prices from **Google**.
***
### 1. Price settings – what you can control
Once **Price and add to cart** is selected in **Step 1 – Lock Target**, you’ll see:
1. **Which products to restrict?** (**Restricted products**)
* **All product** – hide prices across your entire catalog.
* **By tags** – hide prices for products with specific product tags.
* **By collections** – hide prices only for chosen collections (e.g., “Wholesale”).
* **Specific products** – hide prices only for selected products.
* **Specific variants** – hide prices only for selected variants (e.g. a wholesale-only pack size). Use **Search specific variants** to pick them. The **What do you want to hide?** options are not shown for specific variants.
Choose which products the price rule applies to.
Specific variants: pick the variants whose price is hidden.
2. **What do you want to hide?**
* **Hide price** — removes the price text. Then choose what happens to the button:
* **Disable Add to cart** — "Still visible – can't be clicked."
* **Hide Add to cart** — "Completely invisible."
* **Keep price visible, hide Add to cart** — "Price stays visible; only the button is removed."
3. **Search visibility**
* Checkbox **Hide price on Google search** (covered next).
Choose what to hide, and optionally hide prices from Google search.
**What to show instead** — the text blocked visitors see in place of the price (e.g. “Login to see price”, with optional login / signup links) is edited from the **Preview** card → **Customize message** (message **Message Hide Price**). See [Lock Page Settings](/bss-b2b-lock-login-password-hide-price/lock-core-concepts/lock-page-settings.md#customizing-the-lock-message).
In short, the **Price and add to cart** options determine **which products** lose visible prices and **what visitors see in the UI** before access is granted.
***
### 2. “Hide price on Google search” – how it works
The **Hide price on Google search** option is specifically about **search engines**, not human visitors.
When you tick **Hide price on Google search** under **Search visibility**:
1. The app updates your theme so **price information is removed or minimized in structured data** (schema) and other spots Google uses for price snippets.
2. It applies to the same products you picked under **Restricted products**. It does not apply to **Specific variants**.
{% hint style="info" %}
Your store must be public. Updates may take up to 24 hours for Google to re-index.
{% endhint %}
#### What it does *and* doesn’t do
* ✅ **Does:**
* Make it harder for Google to show your product prices in search results or rich snippets.
* Help protect **B2B/wholesale** or contract pricing from being publicly exposed via search.
* ❌ **Does not:**
* Instantly erase all price info already cached in Google (you still need to wait for re-crawl).
* Remove the page itself from Google’s index – your product/page can still appear, just **without price**.
* Replace access rules for real visitors (that’s still handled by Step 2 conditions like login/tags).
You can even set up a **Google-only rule** whose only purpose is to hide price in Google:
* Step 1: **Price and add to cart** → choose your **Restricted products** → tick **Hide price on Google search**.
* Step 2: Every rule needs at least one condition, so add **User type** → **Everyone - No restrictions**. Visitors keep full access; only Google is affected.
* Step 3: Click **Save** and let the app install changes into your theme.
***
### 3. When to use “Hide price” vs “Hide price on Google search”
**Use “Hide price” (with conditions in Step 2) when…**
* You want **real visitors** to be gated:
* Guests shouldn’t see prices.
* Only logged-in or tagged B2B customers can see prices.
**Use “Hide price on Google search” when…**
* You’re okay with approved visitors seeing prices,
* But you **don’t want search engines** to display those prices in SERPs (e.g., wholesale, contract, or region-specific pricing).
You can also combine both:
* **Hide price** from guests
* **Hide price on Google search** for the same product set
→ Only **logged-in / approved customers** see prices in the store, and **Google won’t show those prices publicly**.
***
### 4. Best practices
* For **hybrid B2B+B2C**:
* Use **Hide price** + **User type → Signed-in customers** to gate prices.
* Turn on **Hide price on Google search** for any B2B or special contract products.
* For **wholesale-only pricing**:
* Apply **Hide price** to **All product**.
* Use **User type → Tagged customers** (e.g. `wholesale`, `b2b-approved`) in Step 2.
* Turn on **Hide price on Google search** for extra protection.
* After enabling **Hide price on Google search**:
* Give Google some time to re-crawl.
* Double-check how your pages render in testing tools and in search results over time.
This way, your **storefront UX** and your **search visibility** work together to keep B2B pricing under control.
***
## **Still Need Help?**
If you have questions or need assistance configuring BSS B2B Lock, our dedicated support team is here to help.
* **In-App Assistance:** Click **Need help?** or use the in-app chat button within BSS B2B Lock.
* **Email Support:** Contact us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) with your store URL and specific rule details.
