> For the complete documentation index, see [llms.txt](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/lock-core-concepts/goal-based-guides-i-want-to.../hide-specific-products-from-certain-users-product-level.md).

# Hide specific products from certain users (product-level)

A step-by-step guide for merchants who need product-level visibility control. Hide selected products from specific visitors — guests, retail customers, or any group you define.

This guide walks you through every step: choosing which products to hide, who can still see them, and how to verify it works. On the app's **Pricing** page, **Lock Product** is included in the paid plans (**Basic Shopify**, **Grow Shopify**, **Advanced Shopify**, **Shopify Plus**), not in **Free**.

{% hint style="success" %}
**Best Practice**

Be clear about your goal before you start: do you want to fully remove the product from the storefront (no trace anywhere), or just block the product page while keeping it visible in listings? B2B Lock supports both modes — you choose in Step 1.
{% endhint %}

### **On This Page**

1. [Eligibility Requirements](#eligibility-requirements)
2. [Understanding the Hide Products Feature](#understanding-the-hide-products-feature)
3. [Availability & Limitations](#availability-and-limitations)
4. [Hide Products Steps](#hide-products-steps)
5. [Verify It Works on Your Storefront](#verify-it-works-on-your-storefront)
6. [Common Issues & Troubleshooting](#common-issues-and-troubleshooting)

## **Eligibility Requirements**

Before setting up a Hide Products rule, confirm the following:

* You have an active Shopify store on any paid plan.
* B2B Lock is installed from the Shopify App Store.
* You have Editor or Admin access in your Shopify store.
* Your store uses a compatible theme — Online Store 2.0 is recommended.
* For tag-based access: customer tags must already be set up on your Shopify customer records.

{% hint style="info" %}
**⚠️ Legacy Theme Note**

On non-2.0 themes, the automatic cleanup of empty product grid slots may not render correctly. Test on a staging store or contact B2B Lock support before going live.
{% endhint %}

## **Understanding the Hide Products Feature**

Hide Products removes selected items from your storefront entirely for visitors who don't meet your conditions — no product card, no search result, no product page. This is different from Hide Price, where the product stays visible but the price is hidden.

| **Mode**               | **What blocked visitors see**                                      | **Best for**                                               |
| ---------------------- | ------------------------------------------------------------------ | ---------------------------------------------------------- |
| Fully Hide Product     | No trace anywhere — not in collections, search, or direct URL      | Wholesale-only items, secret catalogs                      |
| Only lock product page | Product visible everywhere, but product page shows 'Access Denied' | Items discoverable but purchasable by approved buyers only |

{% hint style="info" %}
**Hide Products vs. Hide Price**

Use Hide Price when everyone can see the product but only approved buyers see its price. Use Hide Products when certain customers should not know the item exists at all.
{% endhint %}

## **Availability & Limitations**

| **Item**          | **Details**                                                                                                                                          |
| ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- |
| B2B Lock plan     | **Lock Product** is included in Basic Shopify, Grow Shopify, Advanced Shopify and Shopify Plus; not in Free (**Pricing** → **Compare all features**) |
| Theme             | Online Store 2.0 recommended; legacy themes may show empty grid slots                                                                                |
| Access conditions | Login, tags, passcode, secret link, email, date/time, location, and more                                                                             |
| AND / OR logic    | Supported — conditions in one rule = AND; separate rules = OR                                                                                        |
| Google Search     | Hidden products may still appear on Google for up to 24 hours after saving                                                                           |

### **Step 1 — Lock Target: Choose Products**

<figure><img src="https://684288492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJh4ZJQcYHPWkPeDOGrHj%2Fuploads%2Fgit-blob-9a515e959a948c1019569bd9c340f8ac8d06e246%2Fstep1-lock-target-option-products.png?alt=media" alt="Step 1 Lock Target: the What do you want to lock? dropdown open with Products and the other lock targets"><figcaption><p>Step 1 — Lock Target. Select Products in the What do you want to lock? dropdown</p></figcaption></figure>

{% hint style="info" %}
**Step 1 Lock Target — Select Products and configure product scope**

**1.** Go to your Shopify Admin.

**2.** Click **Apps** in the left sidebar.

**3.** Select **B2B Lock** from your installed apps.

**4.** Click **Locks** → **Add lock rule**.

**5.** In the **Start with a preset** modal, select **Create my own lock** (or **Require login to view products**), then click **Continue**.

**6.** In the **Lock name** field, enter a clear name — e.g., Hide wholesale products from retail.

**7.** Confirm **Status** is set to **Enable**.

**8.** Under **Lock Target**, open the **What do you want to lock?** dropdown and select **Products**.

**Then configure the product settings (see screenshot below):**

**9.** Under **Restricted products**, open the dropdown and select **Specific products** (or **All product**, **By tags** or **By collections** if applicable).

**10.** Use the **Search products** field to open the **Select products** picker and select the products you want to hide. Remove an item with **×**, or click **Clear all**.

**11.** Under **Product Visibility Control**, select your visibility mode:

• **Fully Hide Product** — "Completely removed from storefront (no trace in collections, search, or product page)." (recommended for wholesale-only items).

• **Only lock product page** — "Product stays visible everywhere, but the product page shows "Access Denied.""

**12.** Under **Search visibility**, optionally check **Hide price on Google search** to prevent prices from appearing in search results.

**Note:** Google re-indexing can take up to 24 hours. Your store must be public for this setting to apply.

**13.** Keep **Hide from navigation menu** checked (default) to also hide links to these products in your navigation menu.

**14.** Click **Next** to proceed to Step 2.
{% endhint %}

<figure><img src="https://684288492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJh4ZJQcYHPWkPeDOGrHj%2Fuploads%2Fgit-blob-7436416c972af8ab15352470dc8d2755d580f4bd%2Fstep1-products-specific-products.png?alt=media" alt="Products target with Specific products selected, two products in the list and the Summary card showing 2 products"><figcaption><p>Restricted products — Specific products with the selected products listed and the Summary updated</p></figcaption></figure>

<figure><img src="https://684288492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJh4ZJQcYHPWkPeDOGrHj%2Fuploads%2Fgit-blob-18b9cfd405f1ba29861d48955aa0f130a7e645f7%2Fstep1-products-fully-hide.png?alt=media" alt="Product Visibility Control with Fully Hide Product selected and Hide from navigation menu checked"><figcaption><p>Product Visibility Control — Fully Hide Product or Only lock product page, plus Hide from navigation menu</p></figcaption></figure>

### **Step 2 — Access & Message: Define Who Can Still See the Products**

This is where you set the conditions that grant access. The order in which B2B Lock evaluates rules is: Everyone → Secret Link → Passcode → Sign-In → Age Verification → Email Subscription → Date & Time → Market → Tag / Specific Customers → Custom Liquid → Specific IP → Specific Region.

<figure><img src="https://684288492-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJh4ZJQcYHPWkPeDOGrHj%2Fuploads%2Fgit-blob-3e99941af4cb18f99b91c3f7e838f793cb19001a%2Fstep2-user-type-tagged-customers.png?alt=media" alt="Step 2 – Access &#x26; Message: the User type Select access rule dropdown with Tagged customers – Must have specific tags highlighted"><figcaption><p>Step 2 — Access &#x26; Message. For example, choose Tagged customers – Must have specific tags under User type</p></figcaption></figure>

{% hint style="info" %}
**Step 2 Access & Message — Choose your access condition**

**15.** In **Rule 1**, click a condition chip: **User type**, **Passcode**, **Date & time**, or **More** (**Email**, **Location**, **Other condition**).

**16.** For **User type**, open the **Select access rule** dropdown and choose your specific rule:

• Everyone - No restrictions (use as a fallback for public content). The app notes: "When this condition is selected, it will take the highest priority."

• Signed-in customers - Must be logged in.

• Tagged customers – Must have specific tags (e.g., wholesale, b2b-approved, distributor).

• Specific customers – Must match exact email.

The dropdown also includes Request access – visitor request, you approve; Customer must be in this company name; Customer must be in this company location; and B2B customer – Shopify B2B only.

**17.** If using customer tags: enter the tag(s) in the **Customer tag** field — e.g., **wholesale** or **vip-partner**.

**18.** Optional: check **Reverse access rule** to invert the logic (e.g., block tagged customers instead of allowing them).

**19.** Optional: add more conditions inside the same rule to require all of them (AND), or click **+ Add rule** to create **Rule 2** (OR) — for example, allow distributors OR allow visitors arriving via secret link. If no rule has a condition yet, clicking **Next** shows "Add at least one condition to this rule before you continue."

**Note:** Visitors who don't meet any rule will not see the hidden products anywhere on your storefront.

**20.** Set your **lock message** — this is what blocked visitors see if they arrive at the product URL directly. In the **Preview** card, click **Customize message** and include a login link or instructions to request access.

**21.** Click **Next** to proceed to Step 3.
{% endhint %}

#### **Common access condition combinations**

| **Goal**                 | **Condition**                | **Example tag / setting**              |
| ------------------------ | ---------------------------- | -------------------------------------- |
| Wholesale customers only | Tagged customers             | wholesale or b2b-approved              |
| Logged-in customers only | Signed-in customers          | (no tag needed)                        |
| VIP segment only         | Tagged customers             | vip or gold-tier                       |
| Regional distributors    | Tagged customers + Location  | eu-distributor + EU region             |
| Invited partners only    | Secret link                  | (generate secret URL to share)         |
| Logged-in wholesalers    | Sign-in AND tagged customers | Must be logged in AND tagged wholesale |

### **Step 3 — Exclude Pages (Optional)**

Use this step to add exceptions — pages or URLs that should bypass the lock even if they relate to hidden products.

{% hint style="info" %}
**Step 3 Exclude Pages — Add exceptions to the rule**

**22.** In **Exclude from lock rules**, check **Specific pages** and add any URLs that should remain accessible regardless of the lock, or check **Selected products** to keep some products shoppable.

**23.** Common examples: a staff preview link, a test product URL, or a public lookbook page that references a hidden product.

**24.** Click **Save** to activate the rule.
{% endhint %}

{% hint style="info" %}
**✅ Save to activate**

The rule does not apply to your live storefront until you click **Save** — in Step 3 or in the Contextual Save Bar at the top of the page. You can click the name of a **completed** step to return to it; your entered data is kept.
{% endhint %}

## **Verify It Works on Your Storefront**

Test in Incognito mode after saving the rule. Use the checklist below.

| **Test as**                         | **Action**                                  | **Expected result**                                         |
| ----------------------------------- | ------------------------------------------- | ----------------------------------------------------------- |
| Blocked visitor (guest)             | Browse to a collection with hidden products | Hidden products do not appear in the grid                   |
| Blocked visitor (guest)             | Visit the product URL directly              | Lock message or Access Denied screen — not the product page |
| Approved visitor (tagged/logged-in) | Browse the same collection                  | Hidden products are now visible                             |
| Approved visitor (tagged/logged-in) | Click through to the product page           | Page loads normally with price and Add to Cart              |

{% hint style="success" %}
**ℹ️ Cache tip**

If results look wrong, clear your browser cache and reload. Shopify may serve cached pages for a few minutes after a rule is saved.
{% endhint %}

## **Common Issues & Troubleshooting**

| **Issue**                                  | **What to check**                                                                                                             |
| ------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------- |
| Products still visible to blocked visitors | Rule Status must be Enable → correct products selected in picker → test in Incognito                                          |
| Approved customers can't see the products  | Check customer tag in Shopify Admin → confirm tag name matches exactly (case-sensitive) → check Reverse access rule is not on |
| Empty slots in collection grid             | Theme compatibility issue — switch to Online Store 2.0 or contact support                                                     |
| Products still showing on Google           | Google takes up to 24 hours to re-index → enable Hide price on Google search under Search visibility → store must be public   |
| Unintended products are being hidden       | Go back to Step 1 → switch from All product to Specific products → check for other active rules overlapping                   |

{% hint style="info" %}
**Need more help?**

If your issue is not listed here, use the Chat Support button inside the B2B Lock app. The support team typically responds within 12 hours. Include your store URL, the lock rule name, and a description of what you are seeing.
{% endhint %}