Omnisend integration
Omnisend is an all-in-one ecommerce marketing automation platform designed to help businesses drive more revenue through personalized, automated campaigns. It supports email, SMS, web push notifications, and automation workflows, allowing you to engage customers at every step of their journey.
By integrating your loyalty app with Omnisend, you can:
Send targeted messages based on loyalty points and tiers
Trigger automation flows for referrals, redemptions, or VIP upgrades
Build segments using loyalty-specific properties like points balance or VIP status
Here are the steps to utilize the integration:
Step 1: How to get an API key
Visit the Omnisend app to obtain your API key. Please check out this detailed guide: https://support.omnisend.com/en/articles/1061890-generating-api-key
Ensuring your API key has 'Full Access' or at least the following scopes:
Contacts
Events
Campaigns
Automations
Step 2: Connect to Omnisend
From the BLOY Loyalty app, go to Integrations > Omnisend integration. Enable the feature and enter your API key in the Connect to Omnisend section, then click Connect.
If the button says Connected, it means BLOY has successfully connected to Omnisend.
How the integration works
The integration performs two key functions:
Synchronize contacts
Trigger Events
When a customer joins the loyalty program and becomes a member
When a customer earn points through various actions
When a customer redeem points for discounts
Use case 1: Manage profiles with loyalty program
After connecting, BLOY profiles will be synchronized with your Omnisend profiles. Based on BLOY properties, you can create Segments in Omnisend.
You can also monitor customer activities during events.
Use case 2: Send notifications automatically with Omnisend
In this use case, you can set up different types of emails using the Omnisend Automation feature. If you're new to Automation, please refer to this article for guidance: Omnisend Automation
Welcome customers to the loyalty program
Notify when a customer earns points
That's how you can utilize the Omnisend integration feature. If you need assistance, feel free to reach out to us via in-app Live Chat or at [email protected]
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