Klaviyo integration

Klaviyo is a powerful email and SMS marketing platform that leverages automation to drive faster, more efficient growth. It transforms your customer data into highly personalized messages.

With this integration, you can easily manage referral campaigns and send notifications to your customers about their referral activities.

Here are some use cases for utilizing Klaviyo:

• Send welcome emails for your loyalty program.

• Filter and retrieve loyalty information of your customers

• Automate reward notifications and updates

Here are the steps to utilize the integration:

Step 1. Get the Klaviyo API key

Visit the Klaviyo app to obtain your API key. Please check out this detailed guide: https://help.klaviyo.com/hc/en-us/articles/7423954176283

Ensuring your API key has 'Full Access' or at least the following scopes

• Events

• Metrics

• Profiles

Step 2. Connect to Klaviyo

From the BLOY Loyalty app, go to Integrations > Klaviyo integration. Enable the feature and enter your API key in the Connect to Klaviyo section, then click Connect.

If the button says Connected, it means BLOOP has successfully connected to Klaviyo.

How the integration works

The integration performs two key functions:

1. Synchronize Referrer Profiles: Profiles of referrers (customers who refer their friends) are automatically synced with Klaviyo profiles.

2. Trigger Events:

   1. When a customer joins the loyalty program and becomes a member

   2. When a customer earn points through various actions

   3. When a customer redeem points for discounts

Use case 1: Manage profiles with loyalty program

After connecting, BLOY profiles will be synchronized with your Klaviyo profiles. Based on BLOY properties, you can create Segments or Lists in Klaviyo.

Use case 2: Send notifications automatically with Klaviyo

In this use case, you can set up three types of emails using Klaviyo's Flow feature. If you're new to Flows, please refer to this article for guidance: Klaviyo Flow.

1. Welcome customers to the loyalty program

1. Notify when a customer earns points

That's how you can utilize the Klaviyo integration feature. If you need assistance, feel free to reach out to us via in-app Live Chat or at [email protected].