How can I hide certain products from being visible to specific users

How can I hide certain products from being visible to specific users?

Set up your rule by choosing Hide products in Lock content.

Step 1: Lock content

  1. Choose your content: Select Hide products.

  1. Select specific products: Pick the individual products you want to hide from customers.

  2. Choose Hide product cards in product listings in tab Product settings.


Step 2: Control access

  1. Choose rule type:Select If it is a specific customer

  2. Customize access denied message: Scroll down to Access Denied Message and enter your custom message (optional).


Step 3: Advanced settings

  • Choose one of the optional settings as needed.

  • If not needed, press Save to apply the rule.

⚙️ After saving, B2B Lock will automatically update your theme. ⏱️ This usually takes 5–10 seconds, and a confirmation toast will appear once it's complete.


Step 4: Storefront display

  • When customers are not logged in: The selected products will be hidden according to your rule.

  • When customers are logged in (and meet the rule): The hidden products will be visible as normal.

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