What’s the difference between Countdown Timer and Schedule Time?

When you use a countdown timer banner, you’ll notice two separate settings: ⏱ Countdown and 📅 Schedule

At first glance, it might be confusing since both settings involve time — but in fact, one controls the countdown timer inside the banner, while the other determines when the entire banner is shown.

➡️ Countdown

– Controls the timer display inside the banner. For example, you can set it to count down from 30 minutes.

You can:

• Set a specific end time for countdown (e.g. April 16, 2025 – 03:00 AM)

• Choose what happens when the countdown ends: show 00:00:00, or hide the banner

• Use different countdown types:

  • To a specific date/time

  • Run daily at a specific time (e.g. daily from 2 PM to 3 PM)

  • Run in certain interval (e.g. start on a specific day, count down for 30 minutes, pause for 30 minutes, then automatically restart the next countdown cycle)

🧠 Think of this as the visual countdown to create urgency.

➡️ Schedule

– Controls when the banner is shown on your store. For example, you can pre-schedule your banner to automatically appear during BFCM week — so you don’t have to manually enable it on the day, which can be easy to forget.

You can:

• Set start & end time for the banner visibility

• Limit display to specific days or time ranges (e.g. 2PM–4PM, Mon–Wed only)

• Use for campaign-based banners (e.g. only show during BFCM week)

🧠 Think of this as when the banner is visible to customers.

🧪 Example: BFCM campaign setup

✅ Goal: Show a banner during BFCM (Nov 24–30), and run a 30-minute countdown each day from 2:00–2:30 PM.

→ ⏱ Countdown settings:

• Countdown type: Run daily

• From 02:00 PM to 02:30 PM

• Action after countdown ends: Show 00:00:00 (or choose Hide banner if you want the banner to disappear after finishing countdown)

  

→ 📅 Schedule settings:

• Start time: Nov 24, 2025 – 12:00 AM

• End time: Nov 30, 2025 – 23:59 PM

Result: Every day from 2–2:30 PM during BFCM, shoppers will see the banner with a live 30-minute countdown – creating urgency and encouraging quick action.

💡 Tip: To show the countdown banner only on specific days (instead of daily), enable the "Display in fixed time range" option under the Schedule settings.

💬 If you have any related questions, please contact us via Live chat or [email protected] for further assistance.