Hide Price on Google – SEO & Catalog Considerations
The Hide price on Google option in B2B Lock lets your products stay discoverable in search — while keeping your B2B or wholesale pricing out of Google's rich snippets. It is a privacy layer for search
Key distinction
Hide price on Google affects what search engines display. Your lock rules (login, tags, passcode) control what real visitors see. You need both working together for a complete B2B privacy setup.
• Store must be public (not password-protected) for Google to crawl and re-index it.
• Hide Products or Hide Price & Add to Cart must be selected as the Lock Target in Step 1.
What Hide Price on Google Does — and Does Not Do
It DOES
It does NOT
Adjust how price data is exposed in your theme templates and structured data
Delete your product pages from Google
Reduce the chance Google shows prices in rich snippets for targeted products
Instantly remove old price data (Google must re-crawl first — up to 24 hours)
Work alongside your lock rules for a layered B2B privacy setup
Replace your access rules — real visitors still need login/tags/locks
Apply at the product or catalog level depending on your rule scope
Affect Google Shopping feeds — those require separate configuration
⚠️ Important
Think of Hide price on Google as a privacy layer for search engines. Your lock rules handle what real visitors see. Both are needed.
When to Use It
Good use cases
• Wholesale or B2B pricing that should not be publicly listed in search results.
• Contract or per-customer pricing that varies by account.
• Markets where showing a public price causes channel conflict — e.g., with distributors or resellers.
Common store patterns
Store type
Recommended setup
Hybrid B2B + B2C
Apply Hide prices rule to B2B-only SKUs or collections → enable Hide price on Google for those items only
Pure wholesale store
Apply Hide prices to the full catalog → enable Hide price on Google globally
Negotiated pricing
Hide prices for all visitors → enable Hide price on Google → direct customers to log in or contact for a quote
How to Enable It (Step-by-Step)
Product settings section in Step 1 — Lock Target. Check Hide price on Google search to enable the setting.
1. Go to Shopify Admin → Apps → B2B Lock → Locks.
2. Open an existing rule or click Add lock to create a new one.
3. In Step 1 — Lock Target, select Hide Products or Hide Price & Add to Cart as the content target.
4. Scroll down to the Product settings section (see screenshot above).
5. Check the box next to Hide price on Google search.
6. Click Next to continue to Step 2, then Save when done.
⚠️ Store must be public
The warning banner 'Your store must be public. Updates may take up to 24 hours for Google to re-index.' is shown in the app. Do not password-protect your store or changes will not take effect.
SEO Best Practices
Keep product pages indexable
Do not noindex or hide product pages if you want organic traffic. Let Google index product titles, descriptions, images, and structured data — just without the price.
• Customers can still discover your catalog via search.
• Your lock rules handle who sees the price once they land on the page.
Write product descriptions that work without visible pricing
If prices are hidden for most visitors, product copy should do more of the selling:
• Focus on value, features, and use cases — not just the price point.
• Include a clear call to action, e.g.: "Log in or apply for a wholesale account to see your personalized pricing."
Align with your Google Shopping feeds
Google Shopping and Merchant Center feeds are separate from B2B Lock. If you run Shopping ads:
• Some channels require a price — check your feed requirements before hiding prices site-wide.
• Consider using separate feeds or product groups for B2C vs B2B SKUs.
• Avoid sending purely B2B or locked products to Shopping ads while still letting organic search index their pages.
Monitoring & Expectations
What to expect
Details
Time to take effect
Google re-crawls on its own schedule — allow up to 24 hours
What to monitor
Check rich snippets in Google Search Console to see if price data disappears for targeted products
If products disappear entirely
Review your theme, SEO apps, and confirm you have not accidentally noindexed product pages
If price still shows after 24h
Confirm the rule is Enabled, the store is public, and the checkbox is saved correctly
Common Issues & Troubleshooting
Issue
What to check
Price still shows on Google after enabling
Wait up to 24h → confirm store is public → confirm rule is Enabled and saved
Product pages disappeared from Google entirely
Check for accidental noindex tags or redirects in your theme or SEO apps
Checkbox is greyed out or missing
Confirm you selected Hide Products or Hide Price & Add to Cart as the Lock Target in Step 1
Shopping ads still show price
B2B Lock does not control Google Shopping feeds — update your Merchant Center feed separately
Price visible to real visitors despite setting
This setting only affects Google — use lock rules (login/tags) to hide prices from real visitors
Need more help?
Use the Chat Support button inside B2B Lock. The team responds within 12 hours. Include your store URL, the lock rule name, and a screenshot of what you are seeing in Google.
