Hide Price on Google – SEO & Catalog Considerations

The “Hide price on Google” option in B2B Lock is powerful, but it also touches your SEO and catalog strategy.

This page explains:

• What “Hide price on Google” is meant to do

• What it doesn’t do

• How to use it without harming your search visibility

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1. What “Hide price on Google” is for

This setting is designed for merchants who:

• Don’t want wholesale / B2B / contract pricing to be visible in Google search results.

• Want Google to index products/pages, but without showing public price snippets.

When enabled:

• B2B Lock adjusts how price information is exposed in your theme (templates and structured data).

• Google is less likely to show your price as part of rich snippets in search results.

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2. What it does NOT do

Very important:

• It does not delete your pages from Google.

• It does not instantly remove old price data from search results (Google must re-crawl).

• It does not replace your access control:

  • Real visitors still need login/tags/locks to see or not see prices.

Think of it as:

A privacy layer for search engines, not a full visibility lock for humans.

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3. When to use “Hide price on Google”

Good use cases:

• B2B or wholesale-only pricing that should not appear publicly.

• Products where the price is negotiated or per customer contract.

• Markets where showing price publicly can cause channel conflict (e.g., distributors, resellers).

Patterns:

• Hybrid B2B + B2C store:

  • Use Hide prices + login/tag rules for B2B-only SKUs.

  • Turn on Hide price on Google for those B2B SKUs or collections.

• Pure wholesale store:

  • Apply Hide prices to the entire catalog.

  • Enable Hide price on Google globally.

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4. SEO & catalog best practices

To keep SEO healthy while hiding prices:

1) Keep pages indexable

• Do not noindex or hide all product pages if you want organic traffic.

• Let Google see:

  • Product titles

  • Descriptions

  • Images

  • Structured data minus the price (when appropriate)

Customers can still discover the catalog via search; your access rules handle who sees prices.

2) Write content that works with hidden prices

If prices are hidden for many users:

• Use product descriptions that:

  • Focus on value, features, use cases, not just price.

  • Encourage users to log in or register to see pricing.

For example:

• “Login or apply for a wholesale account to see your personalized pricing.”

3) Align with your Google feeds

If you use feeds for Google Shopping / Merchant Center:

• Be aware: some channels require prices.

• You may need:

  • Separate feeds or rules for B2C vs B2B SKUs.

  • To avoid sending purely B2B/locked products to Shopping ads, while still letting search index their pages.

This is more about your overall marketing strategy than B2B Lock itself.

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5. Monitoring & expectations

When you enable “Hide price on Google”:

• Don’t expect instant changes:

  • Google needs time to re-crawl and update results.

• Check over time:

  • How your rich snippets look.

  • Whether price data disappears for the targeted products.

If something looks off (e.g., products disappearing entirely):

• Review your theme changes and any extra SEO plugins/apps.

• Confirm you haven’t accidentally noindexed or canonicalized away important URLs.

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6. Summary

Use Hide price on Google when:

• You want your catalog searchable, but your prices private.

Combine it with:

• Hide prices (for visitors)

• Tag/login-based locks

…so that both humans and search engines see only the level of information you’re comfortable with.