Product settings section in Step 1 — Lock Target. Check Hide price on Google search to enable the setting.
Key distinction
Hide price on Google affects what search engines display. Your lock rules (login, tags, passcode) control what real visitors see. You need both working together for a complete B2B privacy setup.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ### **On This Page** 1. [Eligibility Requirements](#eligibility-requirements) 2. [What Hide Price on Google Does — and Does Not Do](#what-hide-price-on-google-does-and-does-not-do) 3. [When to Use It](#when-to-use-it) 4. [How to Enable It (Step-by-Step)](#how-to-enable-it-step-by-step) 5. [SEO Best Practices](#seo-best-practices) 6. [Monitoring & Expectations](#monitoring-and-expectations) 7. [Common Issues & Troubleshooting ](#common-issues-and-troubleshooting) ## **Eligibility Requirements** • Active Shopify store on any paid plan. • B2B Lock installed from the Shopify App Store. • Store must be public (not password-protected) for Google to crawl and re-index it. • Hide Products or Hide Price & Add to Cart must be selected as the Lock Target in Step 1. ## **What Hide Price on Google Does — and Does Not Do** | **It DOES** | **It does NOT** | | ---------------------------------------------------------------------------- | ----------------------------------------------------------------------------- | | Adjust how price data is exposed in your theme templates and structured data | Delete your product pages from Google | | Reduce the chance Google shows prices in rich snippets for targeted products | Instantly remove old price data (Google must re-crawl first — up to 24 hours) | | Work alongside your lock rules for a layered B2B privacy setup | Replace your access rules — real visitors still need login/tags/locks | | Apply at the product or catalog level depending on your rule scope | Affect Google Shopping feeds — those require separate configuration | |⚠️ Important
Think of Hide price on Google as a privacy layer for search engines. Your lock rules handle what real visitors see. Both are needed.
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ## **When to Use It** #### **Good use cases** • Wholesale or B2B pricing that should not be publicly listed in search results. • Contract or per-customer pricing that varies by account. • Markets where showing a public price causes channel conflict — e.g., with distributors or resellers. #### **Common store patterns** | **Store type** | **Recommended setup** | | -------------------- | -------------------------------------------------------------------------------------------------------------- | | Hybrid B2B + B2C | Apply Hide prices rule to B2B-only SKUs or collections → enable Hide price on Google for those items only | | Pure wholesale store | Apply Hide prices to the full catalog → enable Hide price on Google globally | | Negotiated pricing | Hide prices for all visitors → enable Hide price on Google → direct customers to log in or contact for a quote | ## **How to Enable It (Step-by-Step)**Product settings section in Step 1 — Lock Target. Check Hide price on Google search to enable the setting.
⚠️ Store must be public
The warning banner 'Your store must be public. Updates may take up to 24 hours for Google to re-index.' is shown in the app. Do not password-protect your store or changes will not take effect.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ## **SEO Best Practices** #### **Keep product pages indexable** Do not noindex or hide product pages if you want organic traffic. Let Google index product titles, descriptions, images, and structured data — just without the price. • Customers can still discover your catalog via search. • Your lock rules handle who sees the price once they land on the page. #### **Write product descriptions that work without visible pricing** If prices are hidden for most visitors, product copy should do more of the selling: • Focus on value, features, and use cases — not just the price point. • Include a clear call to action, e.g.: "Log in or apply for a wholesale account to see your personalized pricing." #### **Align with your Google Shopping feeds** Google Shopping and Merchant Center feeds are separate from B2B Lock. If you run Shopping ads: • Some channels require a price — check your feed requirements before hiding prices site-wide. • Consider using separate feeds or product groups for B2C vs B2B SKUs. • Avoid sending purely B2B or locked products to Shopping ads while still letting organic search index their pages. ## **Monitoring & Expectations** | **What to expect** | **Details** | | ------------------------------ | -------------------------------------------------------------------------------------------------- | | Time to take effect | Google re-crawls on its own schedule — allow up to 24 hours | | What to monitor | Check rich snippets in Google Search Console to see if price data disappears for targeted products | | If products disappear entirely | Review your theme, SEO apps, and confirm you have not accidentally noindexed product pages | | If price still shows after 24h | Confirm the rule is Enabled, the store is public, and the checkbox is saved correctly | ## **Common Issues & Troubleshooting** | **Issue** | **What to check** | | ---------------------------------------------- | ------------------------------------------------------------------------------------------------ | | Price still shows on Google after enabling | Wait up to 24h → confirm store is public → confirm rule is Enabled and saved | | Product pages disappeared from Google entirely | Check for accidental noindex tags or redirects in your theme or SEO apps | | Checkbox is greyed out or missing | Confirm you selected Hide Products or Hide Price & Add to Cart as the Lock Target in Step 1 | | Shopping ads still show price | B2B Lock does not control Google Shopping feeds — update your Merchant Center feed separately | | Price visible to real visitors despite setting | This setting only affects Google — use lock rules (login/tags) to hide prices from real visitors | |Need more help?
Use the Chat Support button inside B2B Lock. The team responds within 12 hours. Include your store URL, the lock rule name, and a screenshot of what you are seeing in Google.
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