> For the complete documentation index, see [llms.txt](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/overview/who-is-this-app-for.md).

# Who is this app for?

BSS B2B Lock is built for Shopify merchants who need more control over **visibility and access** than Shopify provides out of the box.

#### 1. B2B-only / Wholesale-only stores

You run a **wholesale or trade-only** business and don’t want the general public to browse your catalog or prices.

Typical goals:

* Lock the *entire site* so only approved or logged-in customers can access it.
* Show **NET / wholesale pricing** only to tagged B2B customers.
* Prevent wholesale prices from appearing in **Google search results**. 
* Block bots, spam orders, or unauthorized checkouts (Shopify Plus). 

#### 2. Hybrid B2B + B2C stores (one store, two experiences)

You sell to both **retail and wholesale customers** from the same Shopify store, and you want to:

* Show **public retail catalog and content** to everyone.
* Show **additional wholesale collections or different prices** to logged-in / tagged B2B customers only. 
* Hide specific products, variants, or categories from certain customer groups (e.g., distributors vs resellers).

B2B Lock lets you build **segment-based catalogs** where different customers see different products, collections, or prices, controlled by tags, markets, or other conditions

#### 3. Gated catalogs, private sales & special programs

Even if you’re mostly B2C, you may still need **gated or restricted content**:

* **VIP collections** accessible only via secret link or customer tag.
* **Regional campaigns** where content or pricing is only visible to certain markets/IPs. 
* **Age-gated pages** (e.g., alcohol, adult content) requiring age confirmation.
* **Seasonal or time-limited content** controlled by schedule (only visible before/after specific dates). 

B2B Lock is a good fit whenever you need to say *“This part of the store is only for… (this audience)”* and enforce that through flexible, rule-based access control.