Who is this app for?

(B2B-only, hybrid B2B+B2C, gated catalogs)

B2B Lock is built for Shopify merchants who need more control over visibility and access than Shopify provides out of the box.

1. B2B-only / Wholesale-only stores

You run a wholesale or trade-only business and don’t want the general public to browse your catalog or prices.

Typical goals:

• Lock the entire site so only approved or logged-in customers can access it.

• Show NET / wholesale pricing only to tagged B2B customers.

• Prevent wholesale prices from appearing in Google search results.

• Block bots, spam orders, or unauthorized checkouts (Shopify Plus).

2. Hybrid B2B + B2C stores (one store, two experiences)

You sell to both retail and wholesale customers from the same Shopify store, and you want to:

• Show public retail catalog and content to everyone.

• Show additional wholesale collections or different prices to logged-in / tagged B2B customers only.

• Hide specific products, variants, or categories from certain customer groups (e.g., distributors vs resellers).

B2B Lock lets you build segment-based catalogs where different customers see different products, collections, or prices, controlled by tags, markets, or other conditions

3. Gated catalogs, private sales & special programs

Even if you’re mostly B2C, you may still need gated or restricted content:

• VIP collections accessible only via secret link or customer tag.

• Regional campaigns where content or pricing is only visible to certain markets/IPs.

• Age-gated pages (e.g., alcohol, adult content) requiring age confirmation.

• Seasonal or time-limited content controlled by schedule (only visible before/after specific dates).

B2B Lock is a good fit whenever you need to say “This part of the store is only for… (this audience)” and enforce that through flexible, rule-based access control.