Lock Content (Targets)
In Step 1 – Lock content, you tell B2B Lock what part of your store you want to protect. Every rule starts here: you pick a target, then in later steps you define who can access it and how it behaves.
B2B Lock lets you protect four main types of content:
Entire website
Prices
Products & collections
Specific pages (CMS/blog/etc.)
1. Entire website
What it does When you choose Entire website as the target, B2B Lock treats your store as a private site. Visitors must meet your unlock conditions (login, tag, passcode, secret link, etc.) before they can see anything meaningful.
Typical use cases
Wholesale/B2B-only store that should not be public.
Partner or distributor portal.
Staging / internal store that only staff should access.
How it behaves
All public storefront content is covered: home page, collections, products, and most visible pages.
Visitors who don’t meet your conditions see your lock message or login/passcode screen instead of the site content.
You can later refine behavior in Step 2 – Control access (who can enter) and Step 3 – Advanced settings (messages, exclusions, SEO options).
Use this when your store is truly “members-only” or B2B-only, not when you only want to hide a few items.
2. Hide prices
What it does When you choose Hide prices as the target, B2B Lock keeps your catalog visible but removes the prices (and optionally Add to Cart) until the visitor satisfies your unlock conditions.
In Step 1 you:
Select Hide prices as the content type.
Choose which products’ prices to hide (all products or specific products/collections).
Open the Price settings tab to optionally enable Hide price on Google so those prices don’t appear in search results.
Typical use cases
Hybrid B2B/B2C stores: everyone can browse, but only logged-in or tagged customers see prices.
Contract/wholesale pricing that should not be publicly visible.
Compliance or marketing reasons where prices should only be visible to certain regions or segments.
Result on storefront
Guests (or blocked visitors) see no price and instead see your custom message (set in Step 2/3).
Approved visitors (e.g., logged in / tagged) see the normal price and purchase options.
3. Hide products / collections
What it does When you choose Hide products or Hide collections as the target, B2B Lock removes items from view entirely for visitors who don’t meet your unlock conditions.
You can configure it so that:
Certain products don’t appear in collections, search, or product grids for unauthorized users.
Entire collections are invisible unless a customer is logged in or carries specific tags.
Typical use cases
Wholesale-only products that should never appear to retail customers.
Regional or channel-specific products (e.g., only for distributors with a certain tag).
“VIP” or “Secret” collections for selected partners.
Behavior & notes
In Step 1, you pick Hide products or Hide collections, then select which items to hide.
In Step 2, you define who can still see them (e.g., customers with a
wholesaleorVIPtag).B2B Lock includes logic to handle blank product cards or empty spaces on collections pages when hidden items are removed, so your layout stays clean.
Use Hide prices when you want everyone to see the product but not the price. Use Hide products/collections when you don’t want some customers to even know those items exist.
4. Lock specific pages (CMS / blog / etc.)
What it does This target is for non-product content: CMS pages, blog posts, landing pages, lookbooks, brand portals, etc. Instead of locking the whole site, you selectively lock just those URLs.
When you choose Page / Blog / URL in Step 1:
You select which pages to protect (e.g.,
/wholesale,/partners,/resources, a blog post, etc.).B2B Lock applies your conditions only to those pages.
Typical use cases
Wholesale information or trade-only pages (e.g., wholesale terms, order forms).
Private resource libraries or documentation centers for partners.
Marketing campaigns or content intended only for specific segments (via login, passcode, or secret links).
Unlock options
In Step 2, you can choose conditions such as:
Logged-in customers only.
Tagged customers only (e.g.,
wholesale,partner).Passcode required (password-protected content).
Secret link (only accessible via special URL token).
Visitors who don’t meet the condition will see your custom lock message, where you can show a login or signup form, or instructions to request access.
Recap
In Step 1 – Lock content, you’re answering:
“Which part of my store do I want to protect?”
Choose Entire website → for full private/B2B-only stores.
Choose Hide prices → for “browse but don’t see price” scenarios.
Choose Hide products / collections → to make certain items completely invisible.
Choose Specific pages → to gate content sections like wholesale info, resources, or VIP pages.
In the next section (Control Access), we’ll cover how to define who can unlock each of these targets using login, tags, passcodes, secret links, markets, and more.
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