> For the complete documentation index, see [llms.txt](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-shpf.bsscommerce.com/bss-b2b-lock-login-password-hide-price/customer-accounts-and-login-methods/keep-password-login-instead-of-email-otp.md).

# Keep Password Login Instead of Email OTP

Shopify is moving toward **New Customer Accounts** with **Email + OTP** (one-time code) login instead of classic email + password.\
But some B2B stores still **need** password login for their workflows.

This page explains:

* When it makes sense to keep password login
* What BSS Commerce can do for you
* How to request the **free setup**
* What to expect after it’s enabled

***

**1. When you might want to keep password login**

You may prefer the classic **email + password** login if:

* Your customers are **used to passwords** and log in frequently
* You have **internal or shared accounts** (e.g. staff, distributors) where OTP to personal inbox is inconvenient
* Your B2B workflow or integrations assume a **password-based login flow**
* You want a more “traditional” account system, especially for long-term wholesale customers

New Customer Accounts with Email + OTP are great for security and convenience, but for some B2B scenarios, they can:

* Confuse existing wholesale customers who expect a password prompt
* Make shared or role-based accounts harder to use
* Break existing instructions or training materials you’ve given to partners

That’s why BSS Commerce provides a way to keep a **classic-style password login form**, even as Shopify evolves.

***

2. **What BSS Commerce offers (free service)**

If your store still needs password login, BSS Commerce can:

* Add a **legacy-style password login form** to your theme
* Make sure it uses Shopify’s standard email + password flow
* Integrate it with your **B2B Lock** rules and lock messages
* Tailor it to your current theme layout as much as possible

Key points:

* This setup is **free** for B2B Lock users
* It’s implemented by the BSS Commerce team, not by Shopify
* You can still use B2B Lock’s login-based rules (e.g. “customer is signed in”, tag-based access) as normal

***

**3. How to request password login setup**

To request this:

1. Open **B2B Lock** in your Shopify admin.
2. Use the **in-app chat** or contact support via email:
   * **<support-sbc@bsscommerce.com>**
3. Tell the team you want to **keep password login instead of Email OTP**.

It helps to include:

* Your store URL
* The theme you’re using (e.g., Dawn, custom theme)
* Any special requirements (e.g., “we only want password login on a specific B2B login page”)

The support team will:

* Confirm details
* Implement the custom password login form in your theme
* Ensure B2B Lock’s **Login** buttons or lock messages can point to that password login page

***

**4. What to expect after setup**

After the setup:

* Customers will have access to a **password-based login page** (URL defined during setup).
* B2B Lock’s lock screens can be configured so the **Login button** links directly to that password login page.
* Once a customer logs in with email + password, B2B Lock treats them as **logged-in** like usual:
  * All rules based on “customer is signed in” or tags continue to work.

Some important notes:

* The underlying Shopify direction is still toward **Email + OTP**, so this solution is a **compatibility layer**, not a reversal of Shopify’s roadmap.
* The visual style of the login form will be as close as possible to your theme, but in some cases it may resemble Shopify’s default styling.
* If you change themes later, you may need to **re-apply** or adjust this setup; you can always contact BSS Commerce again for help.

***

**5. Recommended approach**

For most B2B merchants:

* Short term:
  * Use BSS Commerce’s **free password login setup** if your B2B model relies heavily on passwords today.
  * Make sure your lock messages and onboarding instructions match your actual login flow (“Log in with your email and password”).
* Long term:
  * Gradually prepare customers to accept **Email + OTP** as Shopify’s standard.
  * Keep your B2B logic based on **accounts and tags**, so you can later switch login methods without redesigning your access rules.

If you’re not sure which approach is better for your store, you can also ask the support team for **recommendations based on your use case** when you contact them.