Hide / Lock Pages

B2B Lock doesn’t only work on products and collections – it can also hide or lock pages across your storefront.

When you use page-related targets in Step 1 – Lock content, you’re telling the app to protect:

• Your entire website, or

• Specific pages / URLs (CMS pages, blog posts, landing pages, etc.)

Then in Step 2 – Control access, you choose how visitors unlock them: via login, passcode, or secret link.

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1. Entire website vs specific pages

Entire website

What it does

• Puts your whole storefront behind a gate.

• All pages (home, collections, products, CMS pages) are protected by the same rule.

Use when

• You run a private / wholesale-only store.

• You don’t want the general public to explore your catalog.

Typical setup

• Step 1: Target → Entire website

• Step 2: Condition → allow only tagged wholesale customers or logged-in customers

• Step 3: Show a clear lock screen (login + “request access” link)

You can still use exclusions in Advanced settings to keep certain pages public (e.g. “Contact” or legal pages).

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Specific pages (CMS / blog / landing pages)

What it does

• Locks only selected pages: e.g. /wholesale, /partners, /docs, /resources, /campaign-2025.

• Any other pages remain public unless covered by other rules.

Use when

• You have wholesale info, partner resources, or VIP content that should not be public.

• You want the store mostly open, but certain content areas gated.

Typical setup

• Step 1: Target → Page / URL / Blog

• Step 1: Select the page(s) you want to lock

• Step 2: Condition → login / tags / passcode / secret link

• Step 3: Customize message + CTA for that specific audience

This approach is more granular and works well in hybrid B2B + B2C setups.

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2. Locking with login (customer accounts)

How it works

• In Step 2, you choose conditions based on login state and/or customer tags:

  • “Customer is signed in”

  • “Customer is tagged with wholesale”

If the visitor:

• Meets the login/tag condition → page loads normally.

• Doesn’t meet it → sees your lock message.

Use login when

• You want a clean, account-based experience (customers log in and see their content).

• You already manage approval and tagging via B2B apps or manual workflows.

UX tips

• In Advanced settings, always add:

  • Login button

  • Create account / Request access link

• Explain clearly who the page is for (e.g., “for approved wholesale customers only”).

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3. Locking with passcode

How it works

• In Step 2, choose condition: Passcode.

• You set a passcode in the rule (e.g., PARTNER2025).

• When visitors open the locked page/URL:

  • A passcode prompt is shown.

  • Correct passcode → access granted.

  • Wrong passcode → error message.

Use passcode when

• You want invite-only access but don’t want to manage accounts/tags.

• You’re running a private campaign or beta test.

• You need a quick, low-friction way to gate content.

Advanced options

• Case-sensitive or not.

• Remember passcode for the session (so users aren’t constantly re-entering).

• Custom error messages.

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4. Locking with secret links

How it works

• In Step 2, choose condition: Secret link.

• The rule expects a special URL (often with a token parameter).

• Only visitors arriving via that URL can see the page; everyone else is blocked.

Use secret link when

• You want hidden content that:

  • Doesn’t appear in navigation.

  • Isn’t easily discoverable via search.

• You run VIP / early access campaigns.

• You want a “soft gate” where security is less strict than login/passcode, but still not public.

Behaviour

• Visitors using the secret URL → page loads normally.

• Visitors using a normal URL without token → see lock message or get redirected (based on Advanced settings).

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5. Choosing between login, passcode, and secret link

Use this quick guide to pick the right method for locked pages:

Scenario	Best Method	Why
Private wholesale or partner pages, long-term	Login + tags	Strong control, tied to real customer accounts
One-off invite-only campaign or small partner group	Passcode	Easy to share, no account management
VIP early access, light gating, marketing-focused	Secret link	Frictionless for invited users, hidden from casual visitors
Full B2B / private store	Entire website + login/tags	The whole store behaves as a gated portal

In all cases, remember:

• Login is best for ongoing relationships and tight segmentation.

• Passcode is best for quick, manual gatekeeping.

• Secret link is best for hidden but convenient access.

Combined with the targets (entire website vs specific pages), you can design anything from a fully private wholesale store to a few softly gated partner pages inside a public site.