What is B2B Lock?

B2B Lock is a Shopify app that lets you control who can see what on your store – prices, products, collections, pages, or even the entire storefront. Instead of having a separate wholesale site, you can run B2B, B2C, and private content from a single Shopify store and decide which audiences get access to which content.

At its core, B2B Lock lets you:

• Hide prices and “Add to cart” until the visitor logs in, enters a passcode, or meets your conditions.

• Hide or lock products, variants, and collections so only the right customer groups can see them.

• Protect pages, blogs, and URLs behind login, passcodes, secret links, age gates, or regional rules.

• Limit checkout access on Shopify Plus with validation rules by customer, product, tag, IP, or location.

• Keep sensitive prices off Google for wholesale-only or contract pricing.

All of this is managed through a single Rule Builder. In each rule you decide:

1. What to lock (content targets like prices, products, collections, pages, or whole store), and

2. Who can access it (conditions like login status, tags, markets, IP, passcodes, secret links, etc.).

B2B Lock is part of the BSS Commerce B2B suite, and integrates with other apps like B2B & Wholesale Solution and B2B Quotes & Quick Order, so you can combine registration, pricing, and locking into a complete B2B experience.