Customer segmentation

We optimized 9 segments that our customers usually use Advanced filter for.

1. Placed order

• Who: Visitors who placed order

• Event: Successful order

2. Added item to cart

• Who: Visitors who added items to cart

• Event: Add to cart

3. First-time visitors

• Who: Visitors who visited the online store for the first time

• Event: Visit number (equal to 1)

4. Return visitors

• Who: Visitors who visited the online store more than once

• Event: Visit number (at least 2)

5. Engaged visitors

• Who: Visitors who visited more than 2 pages of the online store and had at least 1 minute of active duration

• Events: Page per sessions (at least 3) and Active duration (at least 1 minute)

• Conditions: AND - both events must be met to be included in this segment

6. Frustrated visitors

• Who: Visitors who had rage clicks or shaky mouse

• Events: Rage clicks or Shaky mouse

• Conditions: OR - any of two events are triggered to be included in this segment

7. Abandoned cart

• Who: Visitors who added item to cart but did not complete their purchase

• Event: Add to card and not Successful order

• Conditions: AND - both events must be met to be included in this segment

8. Abandoned checkout

• Who: Visitors who started checkout process but did not complete their purchase

• Events: Checkout started and not Successful order

• Conditions: AND - both events must be met to be included in this segment

9. Organic traffic

• Who: Visitors who arrived on store from unpaid or unpromoted search results

• Events: Source type (Organic)

If you have problem when using this feature, feel free to reach us at [e-mail] or Live Chat if you need any assistance.