Heatmaps
What is a Heatmap?
A Heatmap (or Heat map) is a visualization tool that makes it easy to analyze aggregated information about how users interact with the website.
MIDA tracks all visitor clicks, moves, and scrolls on mobile, desktop, and tablet and automatically generates a heat map. This data helps you identify the most engaged areas and figure out gaps.
How do Heatmaps work for my website?
Heat maps are created from the data already collected from sessions by MIDA. MIDA aggregates information on clicks/moves/scrolls reaches across different page views based on the filters you choose to generate the heatmap.
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