🎯 Set Unique Prices for Wholesale Customers

You don’t have to create duplicates of your products just to offer wholesale rates. With the Custom Pricing module, you can assign exclusive pricing to wholesale customers—right on your original catalog. This ensures they see their special pricing automatically when they log in or match your eligibility criteria.

🛠 How to Configure Custom Pricing

Follow these steps to get started:

Step 1: Enable Custom Pricing & Access Configuration

1. Go to B2B Pricing in the app menu.

2. Enable Custom Pricing if it’s not already active.

3. Click Configuration to begin creating your pricing rules.

Step 2: General Information

• Enter a clear Name for your rule (e.g. “Wholesale Tier A”).

• Assign a Priority (0 = highest) so if multiple rules overlap, the priority determines which applies.

• Toggle the rule Enabled / Disabled — only active rules take effect.

If two rules have the same priority on the same product/customer, the one created most recently will take precedence.

Step 3: Define Eligible Customers

Choose who receives this custom pricing:

• Add specific customer emails

• Use customer tags (e.g. “wholesale”, “VIP”) for groups This ensures only your intended audience sees the adjusted pricing.

Step 4: Select Markets (Optional)

If your store serves multiple geographic markets or currencies, you can choose which markets this pricing rule applies to.

Step 5: Apply to Products

Decide which products the custom pricing covers:

• All products

• Selected collections

• Specific SKUs, variants, or tags

Step 6: Set the Custom Price Logic

Pick one of the following methods to adjust the base price:

If you need per-product custom pricing, the Price List per Customer feature gives you complete control.

Step 7: Exclude Customers or Products (Optional)

• Prevent certain customers from accessing this pricing (e.g. special accounts)

• Exclude particular items or variants so they retain their standard pricing

Step 8: Set Duration (Optional)

Want this pricing to run for a limited time? Add Start and End dates to automate activation and expiration.

Step 9: Preview & Validate

Use the “Show Product Pricing Details” button to preview how the custom pricing will appear before it goes live.

Step 10: Install & Activate

• Go to the Installation section

• Choose your installation method and click Start Once applied, eligible customers will see their custom prices right away.

🛍 How It Looks on the Storefront

• Non-eligible visitors see the standard retail price.

• When wholesale customers log in, product pages automatically reflect the adjusted pricing.

• Discounted prices appear throughout the shopping experience, maintaining transparency and trust.