🎯 Set Unique Prices for Wholesale Customers

Assign exclusive wholesale pricing to specific customers or groups — without duplicating products or using coupon codes. Eligible customers see their personalized prices automatically when logged in.

You don’t have to create duplicates of your products just to offer wholesale rates. With the Custom Pricing module, you can assign exclusive pricing to wholesale customers—right on your original catalog. This ensures they see their special pricing automatically when they log in or match your eligibility criteria.

Wholesale price

Retail price

How to Configure Custom Pricing

Follow these steps to get started:

Step 1: Enable Custom Pricing & Access Configuration

1. Go to B2B Pricing in the app sidebar.

2. Toggle Custom Pricing ON.

3. Click Configuration.

4. Click Add Rule.

Step 2: General Information

• Enter a clear Name for your rule (e.g. “Wholesale Tier A”).

• Assign a Priority (0 = highest) so if multiple rules overlap, the priority determines which applies.

• Toggle the rule Enabled / Disabled — only active rules take effect.

Note: When two rules share the same priority and apply to the same customer/product, the one created earlier takes precedence.

Step 3: Define Eligible Customers

Select which customers receive this pricing:

• All customers

• Specific emails — enter individual customer email addresses

• Customer tags — e.g., wholesale, vip, gold-partner

• Logged-in customers only

Step 4: Apply to Products

Decide which products the custom pricing covers:

• All products

• Specific products or variants

• Collections

• Product tags

Step 5: Select Markets (Optional)

Restrict this rule to specific Shopify markets or currencies.

Step 6: Set the Custom Price Logic

Pick one of the following methods to adjust the base price:

Option	What It Does	Example
Fixed Price	Override original price with a set value	Change $50 or $65 products to $40 each
Fixed Amount Decrease	Subtract a set amount	$50 – $10 = $40, $65 – $10 = $55
Percentage Decrease	Reduce by a percentage	10% off: $50 → $45, $60 → $54

If you need per-product custom pricing, the Price List per Customer feature gives you complete control.

Step 7: Exclude Customers (Optional)

• Prevent certain customers from accessing this pricing (e.g. special accounts)

Step 8: Exclude Products (Optional)

• Exclude particular items or variants so they retain their standard pricing

Step 9: Set Schedule

Want this pricing to run for a limited time? Add Start and End dates (optional) to automate activation and expiration.

Step 10: Validate & Save

Preview all settings and Save the rule. Eligible customers will see their adjusted prices automatically upon next login / refresh store.

If the prices don't change to how you expect, feel free to reach out to us at [e-mail] or Live Chat.

How It Looks on the Storefront

• Non-eligible visitors see the standard retail price.

• When wholesale customers log in, product pages automatically reflect the adjusted pricing.

• Discounted prices appear throughout the shopping experience, maintaining transparency and trust.

Not logged-in

Logged-in

Encounter a problem? Feel free to reach us at [e-mail] or Live Chat.