# 🎯 Set Unique Prices for Wholesale Customers You don’t have to create duplicates of your products just to offer wholesale rates. With the **Custom Pricing** module, you can assign **exclusive pricing** to wholesale customers—right on your original catalog. This ensures they see their special pricing automatically when they log in or match your eligibility criteria.

## 🛠 How to Configure Custom Pricing Follow these steps to get started: **Step 1: Enable Custom Pricing & Access Configuration** 1. Go to **B2B Pricing** in the app menu. 2. Enable **Custom Pricing** if it’s not already active. 3. Click **Configuration** to begin creating your pricing rules. **Step 2: General Information** * Enter a clear **Name** for your rule (e.g. “Wholesale Tier A”). * Assign a **Priority** (0 = highest) so if multiple rules overlap, the priority determines which applies. * Toggle the rule **Enabled / Disabled** — only active rules take effect. > If two rules have the same priority on the same product/customer, the one created earlier takes precedence. **Step 3: Define Eligible Customers** Choose who receives this custom pricing: * Add **specific customer emails** * Use **customer tags** (e.g. “wholesale”, “VIP”) for groups\ This ensures only your intended audience sees the adjusted pricing. **Step 4: Select Markets (Optional)** If your store serves multiple geographic markets or currencies, you can choose which markets this pricing rule applies to. **Step 5: Apply to Products** Decide which products the custom pricing covers: * All products * Selected collections * Specific products, variants, or tags **Step 6: Set the Custom Price Logic** Pick one of the following methods to adjust the base price: | Option | What It Does | Example | | ------------------------- | ---------------------------------------- | -------------------------------------- | | **Fixed Price** | Override original price with a set value | Change $50 or $65 products to $40 each | | **Fixed Amount Decrease** | Subtract a set amount | $50 – $10 = $40, $65 – $10 = $55 | | **Percentage Decrease** | Reduce by a percentage | 10% off: $50 → $45, $60 → $54 | If you need **per-product custom pricing**, the **Price List per Customer** feature gives you complete control. **Step 7: Exclude Customers or Products (Optional)** * Prevent certain customers from accessing this pricing (e.g. special accounts) * Exclude particular items or variants so they retain their standard pricing **Step 8: Set Duration (Optional)** Want this pricing to run for a limited time? Add **Start** and **End dates** to automate activation and expiration. **Step 9: Preview & Validate** Use the **“Show product pricing details”** button to preview how the custom pricing will appear before it goes live. **Step 10: Install & Activate** * Go to the **Installation** section * Choose your installation method and click **Start**\ Once applied, eligible customers will see their custom prices right away. {% hint style="info" %} If the prices don't change to how you expect, feel free to reach out to us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740)**.** {% endhint %} ## 🛍 How It Looks on the Storefront * Non-eligible visitors see the standard retail price. * When wholesale customers log in, product pages automatically reflect the adjusted pricing. * Discounted prices appear throughout the shopping experience, maintaining transparency and trust.

{% hint style="info" %} Encounter a problem? Feel free to reach us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740)**.** {% endhint %}