💰Custom Pricing

Custom Pricing lets you define unique prices for different customers or customer groups. Instead of running store-wide discounts, you set precise wholesale rates per segment

What It Does

• Set distinct price tiers for wholesale groups, resellers, distributors, or individual partners

• Apply percentage discounts, fixed price overrides, or fixed-amount reductions

• Restrict pricing to specific products, collections, or markets

• Schedule pricing rules for limited-time campaigns

Common Use Cases

Use Case	How Custom Pricing Helps
Segment-based wholesale	Tag customers as wholesale or reseller and apply a group discount
Strategic SKU overrides	Set different rates for high-margin or exclusive products
Partner/retention pricing	Reward long-term buyers with preferential rates
Market-specific pricing	Assign different prices per Shopify market or currency

How Custom Pricing Interacts with Other Rules

Custom Pricing is the middle layer in the pricing calculation chain:

Order	Module	Role
1st	Price List per Customer	If a Price List rule exists for this customer + product, it sets the base price
2nd	Custom Pricing	If no Price List applies, Custom Pricing sets the base wholesale price
3rd	Volume Pricing	Volume tiers are then applied on top of the Custom Pricing result

If a customer qualifies for both Custom Pricing (e.g., 20% off) and a Volume Pricing tier (e.g., 10% off for 10+ units), Volume Pricing calculates against the custom price — not the original retail price.

Where to Find It

Go to B2B pricing › Custom Pricing. The module tabs at the top of the page are Custom Pricing · Price Lists · Volume Pricing · Extra Fee · Shipping Rate. Next to the Custom Pricing title you see a status badge (for example On) and the on/off switch for the module. The header buttons open the other screens of the module:

Button	What it opens
Settings	How custom prices look on your storefront (display mode and colors)
Storefront setup	Checks that the module and the app embed are on, plus theme installation
More actions › Import & export	Bulk import and export of rules by CSV
More actions › Theme settings	Theme selectors for developers
Guide	Opens the in-app Help center

Custom Pricing module page

🎯Set Unique Prices for Wholesale Customers🎨Display Custom Pricing – How Prices Appear to Customers🔄Import & Export Custom Pricing Rules

If you need further assistance, please feel free to reach us at [e-mail] or Live Chat.