> For the complete documentation index, see [llms.txt](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/b2b-pricing/custom-pricing.md).

# Custom Pricing

Custom Pricing lets you define unique prices for different customers or customer groups. Instead of running store-wide discounts, you set precise wholesale rates per segment

## What It Does

* Set distinct price tiers for wholesale groups, resellers, distributors, or individual partners
* Apply percentage discounts, fixed price overrides, or fixed-amount reductions
* Restrict pricing to specific products, collections, or markets
* Schedule pricing rules for limited-time campaigns

## Common Use Cases

| Use Case                      | How Custom Pricing Helps                                              |
| ----------------------------- | --------------------------------------------------------------------- |
| **Segment-based wholesale**   | Tag customers as `wholesale` or `reseller` and apply a group discount |
| **Strategic SKU overrides**   | Set different rates for high-margin or exclusive products             |
| **Partner/retention pricing** | Reward long-term buyers with preferential rates                       |
| **Market-specific pricing**   | Assign different prices per Shopify market or currency                |

## How Custom Pricing Interacts with Other Rules

Custom Pricing is the middle layer in the pricing calculation chain:

| Order | Module                  | Role                                                                            |
| ----- | ----------------------- | ------------------------------------------------------------------------------- |
| 1st   | Price List per Customer | If a Price List rule exists for this customer + product, it sets the base price |
| 2nd   | **Custom Pricing**      | If no Price List applies, Custom Pricing sets the base wholesale price          |
| 3rd   | Volume Pricing          | Volume tiers are then applied on top of the Custom Pricing result               |

If a customer qualifies for both Custom Pricing (e.g., 20% off) and a Volume Pricing tier (e.g., 10% off for 10+ units), Volume Pricing calculates against the custom price — not the original retail price.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FFP1xG2EHtX1VAiWqi20o%2F2.%20B2B%20Solution%20-%20CP.png?alt=media&amp;token=23a9b4c5-e6ca-4710-897c-baf8cdc53e8e" alt=""><figcaption></figcaption></figure>

{% content-ref url="/pages/ZEDuoKyXo45ewcybY8sE" %}
[Set Unique Prices for Wholesale Customers](/b2b-wholesale-solution/b2b-pricing/custom-pricing/set-unique-prices-for-wholesale-customers.md)
{% endcontent-ref %}

{% content-ref url="/pages/sSlqn1F7jT2jgyKiV6Nc" %}
[Display Custom Pricing – How Prices Appear to Customers](/b2b-wholesale-solution/b2b-pricing/custom-pricing/display-custom-pricing-how-prices-appear-to-customers.md)
{% endcontent-ref %}

{% content-ref url="/pages/QhbxHDgki67XGpsWM7hs" %}
[Import & Export Custom Pricing Rules](/b2b-wholesale-solution/b2b-pricing/custom-pricing/import-and-export-custom-pricing-rules.md)
{% endcontent-ref %}

{% hint style="info" %}
If you need further assistance, please feel free to reach us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740).
{% endhint %}