# 💰 Custom Pricing

Your business isn’t one-size-fits-all—and neither should your pricing strategy be. The **Custom Pricing (CP)** module empowers you to define **unique prices** for different customers or customer groups. Whether it’s rewarding VIP wholesalers, offering special deals to longtime buyers, or tiering rates for corporate clients, Custom Pricing gives you control, flexibility, and differentiation.

With this module, you can:

* Assign **price tiers or discounts** to **specific customers/groups**
* Override default pricing for **selected products**
* Combine with **Price List per Customer** for granular per-product pricing

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#### 🎯 Key Benefits & Use Cases

* **Precision targeting** — Offer special wholesale prices to different segments (e.g. “Premium Partners,” “Resellers,” “Distributors”).
* **Selective overrides** — For key SKUs or high-margin goods, assign custom rates that differ from standard wholesale tiers.
* **Greater loyalty** — Reward customers with better pricing to encourage repeat business and long-term partnerships.
* **Seamless experience** — Customers see their personalized price automatically when logged in, boosting transparency and trust.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FFP1xG2EHtX1VAiWqi20o%2F2.%20B2B%20Solution%20-%20CP.png?alt=media&#x26;token=23a9b4c5-e6ca-4710-897c-baf8cdc53e8e" alt=""><figcaption></figcaption></figure>

{% content-ref url="custom-pricing/set-unique-prices-for-wholesale-customers" %}
[set-unique-prices-for-wholesale-customers](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/b2b-pricing/custom-pricing/set-unique-prices-for-wholesale-customers)
{% endcontent-ref %}

{% content-ref url="custom-pricing/display-custom-pricing-how-prices-appear-to-customers" %}
[display-custom-pricing-how-prices-appear-to-customers](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/b2b-pricing/custom-pricing/display-custom-pricing-how-prices-appear-to-customers)
{% endcontent-ref %}

{% content-ref url="custom-pricing/import-and-export-custom-pricing-rules" %}
[import-and-export-custom-pricing-rules](https://docs-shpf.bsscommerce.com/b2b-wholesale-solution/b2b-pricing/custom-pricing/import-and-export-custom-pricing-rules)
{% endcontent-ref %}