# 🏷️ Set Customized Pricing per Product per Customer

If you need **fine-tuned control** over pricing—setting **unique rates for each product per individual customer**—then the **Price List per Customer (PL)** feature is your perfect solution. This empowers you to go beyond general discounts and define **exact prices** that apply only to specific products for specific clients.

## 🛠 How to Configure Customized Pricing

### **Step 1: Enable & Access the Feature**

* Navigate to **B2B Pricing** in the app menu and **enable the Price list per customer** option.
* Once enabled, go to **Configuration** and click **Add Rule** to begin setting up your pricing logic.

### **Step 2: General Information**

* **Name the rule** clearly (e.g. “Client X – Custom Prices”).
* Assign a **Priority** (0 is highest) to resolve overlaps.
* Toggle **Enable / Disable** — only active rules take effect.
* If multiple rules target the same products/customers at the same priority, the one created earlier takes precedence.

### **Step 3: Apply the Rule to Customers**

* Define which customers benefit: use **specific email addresses** or **customer tags** (e.g. “wholesale”).
* Only those customers will see (and be able to use) the custom pricing.

### **Step 4: Exclude Customers or Variants (Optional)**

* You can specify customers who should be **excluded** from this rule.
* Similarly, exclude **certain product variants** if they should follow default pricing instead.
* Make sure that products or variants are **published to your Online Store** for the rule to apply properly.

### **Step 5: Set Start / End Dates (Optional)**

* Define a **validity period** for the pricing rule by selecting a start date/time and an end date/time.
* Perfect for limited-time offers or temporary wholesale programs.

### Step 6: Define the Custom Price List

* Choose whether the pricing applies at the **product level** or **variant level**.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FMFddgmBjkMcCbS6jh4e9%2Fimage.png?alt=media&#x26;token=b272cd5e-3110-44e9-a13f-330c56447ad8" alt=""><figcaption></figcaption></figure>

* Use the search or browse function to select products or variants covered by the rule.

{% hint style="info" %}
You can also search products by tag or collection created before.
{% endhint %}

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FTWQU9dZwHY97RdSFs3XD%2Fimage.png?alt=media&#x26;token=36b24c14-8a28-47a0-85eb-eda4003560f4" alt=""><figcaption></figcaption></figure>

* Once selected, a **Detailed Price Table** will appear where you can manually input the custom prices for each item.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FSLWIRyYeTIqpLDYl6rSl%2Fimage.png?alt=media&#x26;token=1f040711-a5c1-43a3-afb1-eee429cb4261" alt=""><figcaption></figcaption></figure>

* You can **increase or decrease** prices as needed to align with your business strategy.
* To see more rows or get a full view, click the **“Expand view”** icon in the table.
* Ensure all required fields are filled before saving the rule.

<figure><img src="https://1478990334-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGolQYRPH9iUGYatlTXwl%2Fuploads%2FqSaop1OkWwuMDj4kbcGA%2Fimage.png?alt=media&#x26;token=160c5af1-aa39-417e-8292-90b373fd99cc" alt=""><figcaption></figcaption></figure>

### **Step 7: Install & Activate the Rule**

* Go to the **Installation** section of the rule setup.
* Select your preferred installation method and click **Start Installation**.
* Once installed, your custom prices will be live for eligible customers immediately.

{% hint style="info" %}
If the prices don't change to how you expect, feel free to reach out to us at **<support-sbc@bsscommerce.com>** or **Live Chat.**
{% endhint %}

## 👁 What Customers See (Storefront View)

Once everything is configured:

* Customers *not eligible* for the rule will continue to see **standard catalog pricing**.
* Eligible customers will automatically see their **personalized pricing** upon logging in.
* The **custom prices** replace the default ones for those specific products.
* If the changes don’t appear as expected, you may need to adjust your theme or contact support for assistance.

{% hint style="info" %}
If the feature doesn't work with your theme or you want more customization, feel free to reach us at [**support-sbc@bsscommerce.com**](mailto:support-sbc@bsscommerce.com) or [**Live Chat**](https://go.crisp.chat/chat/embed/?website_id=9f64b5a9-1a02-4190-93b8-8ef56b19f740)**.**
{% endhint %}