Set different prices for Wholesale customers

If you want to set different prices for your Wholesale customers, and not have to create another set of products, you can use Custom Pricing.
Wholesale price
Retail price

Set up the rule for your store

Step 1: Enable the feature and go to Configuration

  • Go to Dashboard and enable Custom Pricing
  • After enabling, go to Configuration
  • Press Create new rule to customize your rule

Step 2: General Information

  • Enter the Name of the rule
  • Enter the Priority (0 is the highest priority)
  • Choose to Enable or Disable the rule
If there are several rules applied to the same products or customers, and they have the same priorities, the latest created rule is applied.

Step 3: Apply to Customers

Choose who can see the altered pricing on your products
  • You can choose Specific customers by entering their emails
  • You can choose Customer tags to choose a group of eligible customers (e.g. "b2b" tag)

Step 4: Apply to Markets

Choose which market the altered prices are applied to:
  • On Specific markets, you can choose among markets that you've set in your Shopify Admin

Step 5: Apply to Products

Choose which products to apply the new prices to.

Step 6: Custom Prices

Choose the price altering methods, there are 3 options:
  • Apply a price to selected products:
    • Products chosen on Step 5 will be applied to this one price
    • For example, if you set the Amount field to $10, products with prices being $50, $65 will have their prices altered to $10 only.
  • Decrease a fixed amount of the original prices of selected products:
    • For example, if you set the Amount field to $10, products with prices being $50, $65 will have their prices altered to $40, $55, respectively.
  • Decrease the original prices of selected products by a percentage (%):
    • For example, if you set the Amount field to 10%, products with prices being $50, $60 will have their prices altered to $45, $54, respectively.
If you want to manually alter prices of every chosen products, you can use our Price List feature. Click here for tutorial.

Step 7: Advanced Settings (optional)

Exclude Customer:
  • You can choose certain customers to be excluded from your applied customer group from Step 3
You can also set a start/end date for the created rule
You can preview the altered price by clicking on Show product pricing details button:

Step 8: Install your configuration to your store

After setting up your configuration, head to Installation:
Go to Automatic Installation, and hit Install button
If the prices don't change to how you expect, feel free to reach out to us at [email protected] or Live Chat.

How does it look from the storefront?

For demonstration, I will apply the rule to all logged-in customers and set custom prices to Decrease a fixed amount of the original prices of selected products.
Everything else is left as default.
Apply to Customer
Custom Prices
Results:
Not logged-in
Logged-in
Encounter a problem? Feel free to reach us at [email protected] or Live Chat.
Last modified 4mo ago